We innovative solutions that improve the possibilities for single truck (or 2 truck) expert carpet cleaning business owners. It's not just SEO, Ads, Websites — everyone does that. We aim much higher at a fraction of the costs, ultimately to help you maximize profit with every job, and maintain the highest paying clients year after year — and you keep more of your money.
SINCE 2007
Hi everybody!
I'm Mike Murphy, your webmaster.
Way back in 2005, I began making my first websites. Of course, they were horrible and amateurish, because I had no experience yet, and I didn't have professional tools. Anyone can learn to make a website in a couple weeks, but it took years to learn about website management, domain management, web hosting, security certificates, performance optimization, mobile responsiveness, keyword research, technical SEO, on-page SEO, link building, Google Business Profiles, content writing and management, color theory, calls to action, landing pages, PPC advertising — you get the idea.
But with a few years of experience and training, investing in professional software, and studying web design techniques, I reached a point that I could make VERY GOOD websites. I began making websites for cheap for my friends who were clowns and magicians, and they liked the results!
One day, while I was working at a magic shop, one of my favorite regular customers was a guy you may have heard of — Steve Marsh.
Steve ran a hugely successful carpet cleaning business with a single truck for over 30 years. After retiring and selling his client database, Steve wrote a column in CleanFax Magazine, taught cleaning classes as an IICRC industry instructor, and taught how to build a successful carpet cleaning business from the ground up through his two complete marketing programs — Single Truck Success™ and Be Competition Free™.
Well, because one of Steve's hobbies is magic, he even named his Carpet Cleaning business "Magic Wand Services". He regularly came into my magic shop; and when he saw me working on a magician's website on my laptop, he asked if he could hire me to make his website. That was my first REAL paying website gig, because Steve paid generously for great results.
I worked closely with Steve for over 2 decades to make great websites for carpet cleaners. Steve demands remarkable quality at affordable prices for the cleaners in his programs, and he hired me to create high-quality websites for his cleaning business, and for his clients.
To make a long story short (too late!), Steve asked if I would work with him to make websites for his clients. That was in 2007. And now, over the years, we've honed a website business for carpet cleaners that offers HIGH QUALITY websites at a very surprisingly affordable price. My partnership with Steve has been great. Each month Steve and I would talk for HOURS about how to make online marketing more effective for carpet cleaners.
Murphy Magic originally was my business name when I was a professional magician. Although I loved magic, I also wanted to help out Steve and his carpet cleaners. So, Murphy Magic became an acronym for creating a great carpet cleaning business.
Market: Focus on targeting high-end quality-minded maintenance cleaning clients, not price-shoppers.
Analyze: Regularly test and assess and understand the performance of online campaigns and website traffic.
Grow: Implement strategies to expand the client base, and increase online visibility.
Innovate: Continuously explore new ideas, technologies, and strategies to get ahead and stay ahead in the digital space.
Connect: Build strong relationships with expert cleaners and between expert cleaners through through innovative "group power!".
If you are a top-rated, honest, quality-minded expert carpet cleaner owner operator who wants to express your expertise online, and you want to show customers — especially your loyal high-end customers — the professional appearance of a trustworthy neighborhood cleaning expert they can trust in their homes, then the website I will build for you will communicate quality, cleanliness, and professionalism — it will give them a great user experience and a top-notch first impression.
Repeats and Referrals have always been your bread and butter.
It will show your customers that you care about details and excellence.
I take the time to make your website a clean and professional work of art, and at a surprisingly affordable price, too!
Murphy Magic Web Services™ offers the website solution for the quality-minded small cleaning business.
For over two decades, I have worked closely with Steve Marsh, a past CFI Director, IICRC Master Cleaner, Sr. Carpet Inspector, teacher for IICRC Carpet & Upholstery Technician Classes, and consultant & teacher for many owner/operator businesses. We worked together to create an unbeatable marketing strategy for premium cleaners looking for the repeat, loyal, quality-minded customers.
According to the Institute for Local Self-Reliance and magazines such as Inc. and Time, hiring a native local business with locally-based owners and brands can be very important to your community's economy and financial well-being. Here are the top 6 reasons to hire a locally built and branded carpet cleaner.
Support your local economy by hiring the best pros who have built their businesses from the ground up in your neighborhood.
Our pros have built their brands in your location with their local character as a major part of their brand.
The pros on Our Local Cleaner™ have supported local employees, vendors, and other business support systems.
Every city has different values and challenges, and Our Local Cleaner members have strong ties to your neighborhood.
When it comes to the laws and businesses practices in your area, our members have made their decisions about branding, outreach, advertising, and much more based on your community.
Support your local entrepreneurs! They support and give back to the community.
Mike Murphy likes to build stuff, and he has been making websites for top-level, single-truck, owner-operator carpet cleaning businesses since 2007. He's picky who he promotes, and only takes on carpet cleaners who are at the top of their game in customer service and superior workmanship. He turns down more carpet cleaners than he accepts. He's only interested in promoting the top-rated local brands.
Steve Marsh is a highly sought-after business consultant in the carpet cleaning industry. He is a retired carpet cleaner of 30 years in Silicon Valley in California, a column writer for Cleanfax Magazine (a carpet cleaning industry magazine for lifelong industry learners), and one of the top cleaning instructors for the IIICRC.
Barbara is a stay-at-home small business owner, and the committed Mom of a fun, high-energy, 5-year-old son. She's married to her best friend, who is a highly successful local business owner in the window coverings installation business.
Barbara is committed to a healthy lifestyle and a clean home.
The newest addition to Our Local Cleaner's team, Ariel is our talented staff writer, bringing you interesting and useful information. She's in touch with our top, expert professional carpet cleaners, so she'll clearly and accurately explain everything you've ever wanted or needed to know about professional carpet cleaning, and DIY carpet maintenance.
I learned from one of the best — carpet industry marketing leader, Steve Marsh.
I have over 12 years of experience working on websites specifically for carpet cleaners.
I know the unique needs of carpet cleaners. And I know the industry well.
Making websites and performing SEO services for cleaners since 2007.
Always researching and improving — for 2024 and beyond — with Integrity and Innovation.
I hand-code websites carefully — so quality, efficiency, and details are taken care of "under-the-hood".
I create beautiful, effective website designs that target quality customers. I'm an artist and a scientist.
Over a decade, I've created unique and exclusive website assets, specifically for my carpet cleaning clients.
Therefore, I only promote quality, highly-experienced, expert cleaners. The best of the best.
